Services

Expand Your Impact — and Your Dollars

Healthcare marketing budgets must stretch to cover multiple audiences and dozens of channels. Health Content Studio provides high-quality, expert communications support for both B2B and B2C brands so you can expand your team without driving up cost.

Healthcare Copywriting

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Go beyond what AI alone can offer by providing your customers or patients with interesting, evidence-based articles. We help you tell compelling stories, highlight inspiring people, offer expert analysis, and explain complex health topics in ways your readers will understand.

  • Long- and short-form articles for consumer and branded magazines
  • Newsletters
  • Thought-leadership content and placement
  • Blogs
  • Ghostwritten speeches and op-eds

Healthcare Marketing & Sales Content

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Grab attention and spur action through integrated marketing tools that work. Attention spans are short, so we make every word count, incorporating your key messages and conveying your voice and brand for greatest impact.

  • Sales sheets / brochures
  • Advertisements
  • Video scripts
  • eBooks
  • Case studies
  • Whitepapers
  • Social media posts
  • Outbound email campaigns
  • Press releases
  • Media talking points

Healthcare Websites

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Take your website from ho-hum to wow through elevated content, design, and navigation. We can update what you already have or help you start from scratch with a whole new look and feel better suited to your brand and objectives.

  • Web content

  • Site-plans

  • Design oversight

  • Project management

  • Content planning and execution

  • Repurposed content

Healthcare Brand Strategy

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Gain clarity and focus through a brand strategy and communications plan that moves you step by step toward your goals. We conduct listening sessions with your leadership team, develop a comprehensive messaging and positioning overview, and then generate a detailed communications roadmap that will help you meet your objectives and budget.

  • Brand messaging and positioning
  • Competitive analysis
  • Ideal customer profiles
  • Elevator pitches
  • Customer focus groups
  • Month-by-month communications plan
  • Targeted media list
  • Budget estimates
Quote Marks

Without fail, Esther has always delivered crisp, clear content that captures the essence of the message.

She’s smart and skilled as a writer. And she’s also an excellent collaborator on projects, bringing fresh ideas and an easy grace.”

Vicki Mongan, Principal Copywriter, Intuitive Surgical

Let’s get started.